How is Corsodyl Toothpaste 4x more effective?

Corsodyl Toothpaste is clinically proven to be 4x more effective* at removing the build up of plaque bacteria, the main cause of bleeding gums, than a regular toothpaste.

 
*Removes more plaque than a regular toothpaste after a professional clean and twice daily brushing. Excludes Corsodyl Toothpaste whitening variant.